Spain’s authorities has a message for girls who’re uncomfortable about their our bodies once they put on bathing costumes: Don’t be.
The federal government’s Equality Ministry launched a summer time marketing campaign on Thursday encouraging girls to reject “stereotypes” and “aesthetical violence” – a reference to social stress some girls really feel to evolve to magnificence beliefs.
A poster promoting the marketing campaign options girls of various ages, sizes and pores and skin colors in bathing costumes on a seashore.
The slogan for the marketing campaign is, “Summer season belongs to us, too.”
In a tweet, Equality Minister Irene Montero mentioned, “All our bodies are legitimate and now we have the precise to get pleasure from life as we’re, with out guilt or disgrace.”
The pinnacle of the Ladies’s Institute, a authorities physique, mentioned gender stereotypes are on the root of discrimination based mostly on bodily look.
“Expectations are projected onto girls about how they need to look,” Antonia Morillas informed state information company Efe. “That doesn’t solely have an effect on our vanity, it additionally takes away our rights and limits how we behave in and whether or not we get pleasure from public areas.”
Spain’s Socialist-led coalition authorities, which got here to energy 4 years in the past, has made girls’s rights considered one of its political banners. The cupboard has 14 girls and eight males in ministerial positions.