The design of our WordPress counts, the look, the fashion and the concord, all that is consultant of our providers, our firm in addition to our e-reputation. Caring for the looks of our WordPress websites is simply important!
You might have seen that the WPFormation brand has not too long ago been redesigned. The child continues to be current, besides that this time it’s now not in picture format. On this article, I’ll let you know his story, the explanation for the change and offer you my opinion on the curiosity of rent a graphic designer on your WordPress.
Fashion, Id Vs CSS
The fashion just isn’t restricted to the theme! A theme will simply offer you CSS, right here I am speaking concerning the id of your website. Who am I ? What message ought to I ship?
Your fashion, like your id, goes via colour codes, a font and above all an actual brand that may let you know who you might be and what you do at a look!
Begin with the means at hand
WPFormation was born in 2012, at the moment the positioning was in its infancy. I’ve simply come out of a pinguinesque EMD (Actual Match Area) area title and I’m searching for a visible id.
At the moment, I had little or no means (principally no cash) and so I browsed via Fotolia’s picture information in the hunt for an thought. I come throughout a collection of photographs of infants, in costume, with glasses, sitting on the potty… Briefly, I actually fall for these infants and I resolve to make them the id of WPFormation with the next leitmotif: “Studying WordPress is kid’s play“.
I select tough major colours (orange and anthracite), a little bit Photoshop trick to crop, recenter, add an orange circle and right here is the end result:
Okay, it isn’t Byzantium however for lack of thrushes, we eat blackbirds. On the time I used to be comparatively happy with it. I declined this model with the brand alone and I made it my trademark: WPFormation, but when… , it is the positioning with the child !
Hey, are you able to ship me your brand in SVG?
Every part goes comparatively effectively till the day Aurelien Denis (President of WPFr) asks me for a brand within the format SVG for displaying the WPFormation RSS feed on the Planet.
Okay nice, I solely have PNG (picture with transparency) or JPG to supply him. Whereas it is completely potential to get away with PNG, the picture could also be broken when resizing it, and relying on the area out there, it must be supplied in a number of sizes.
Briefly, not nice! It was then, precisely, that I spotted that I had no variations for my brand, no particular font in correlation with my brand and my WordPress and no colour code for my website exterior a bland orange in a number of shades… Yuck :/
This needed to cease, the child needed to develop and so did I!
The concept of a redesign of my brand
In my thoughts, it is clear that I wish to hold the child and the colour orange. It’s in any case a easy facelift! So I am going searching for graphic designers to ask them for a quote. Aurélien kindly provides me the contact particulars of a graphic designer Marina Mourguiartwith whom he has beforehand labored.
So I trade by e-mail with Marina, explaining my thought to her: Maintain child + orange = facelift!
Right here is an instance of our exchanges:
I am groping a bit… I like the primary observe as a result of I believe it could be a superb hyperlink together with your present communication with a little bit offbeat tone. (You have already got this tone now together with your child). I additionally discover that it makes your website stand out from the others. WPFormation > “the positioning with the child”. Afterwards, in case you do not just like the child icon itself, I can do different kinds of child illustrations.
I examined with equipment that revolve across the theme, however I am much less satisfied. An excessive amount of childhood connotation and maybe not sufficient WP.. I nonetheless gave you the tracks with the intention to see what it provides. For the final observe, I went for one thing utterly totally different…
We see it, communication is important right herethe graphic designer tries to search out what we like whereas taking care to keep up consistency between the visible and the message to be conveyed.
The strategy and contribution of a graphic designer!
Sure, we do not see photos and colours the best way a graphic designer does. ! Sure, if I guarantee you 😉 From the outset Marina notices flagrant inconsistencies on my colours, on my banners. What concerning the brand, primarily based on a photograph, it must be taken over in full.
That is the place the contribution of a graphic designer takes on its full which means. Marina gave me a number of proposals, with and and not using a child. On every, she deciphered the message returned by the brand. I submit right here (together with her settlement) among the proposals she despatched me.
Use : These photos are his property, so that you will be unable to make use of them freely.
Proposal 1 – Child WordPress: To remain consistent with the previous visible id and to not lose the customer an excessive amount of. Resumption of components: child, glasses, e book or pc. Offbeat, infantile tone. Message: Studying WordPress is straightforward as kid’s play > Accessible. Use of a extra vivid and dynamic orange. Addition of a colour (mild blue referring to WP) which might spotlight some components within the visible id.
Proposal 2 – WordPress Child Equipment: Seek for variations throughout the WordPress child. Feeding WordPress (by bottle) > studying – WP teat > WP for noobs.
Proposition 3 – Formation et information : Axis highlighting accessibility to documentation. Rectangular form, body > information and rigour. Have a framework round which to kind. Emphasize stability.
All annotations for every of the proposals are his personal. I might instantly see which brand was proper for me, however additionally contemplate the returned message by the image. So I made my alternative, I might have requested for different variations, however I had a crush, it was ineffective to go additional.
The remainder of the work was to redefine the colour codes of WPFormation and the selection of fonts with a view to stay in good concord. Some banners have additionally been utterly redesigned by Marina to remain in tune.
Earlier than after
Exit the picture within the brand, it’s now a picture in SVG format and that I can decline in all sauces and all sizes. So I might make banners, enterprise playing cards, posters, and many others.
On the left, what I did in 2012… Hum… On the proper, Marina’s work in 2016.
I wish to say that there is no such thing as a picture, however I allow you to choose on components!
The advantages of going via a graphic designer
I might have tried to do it however in view of the proposals, the notion and the arguments of an actual graphic designer, the end result would have been on the identical degree as my very first brand, specifically ugly 😉
Going via an actual graphic designer allowed me to get suggestions on what was in place, receive totally different approaches to the message to be conveyed. With an excessive amount of head within the handlebars, it’s troublesome for us to have new concepts.
Marina’s proposals had been all honest and justified and I might have fallen for the bottle or the pacifier, even the brand with the booklet, however I need to admit that I like my child.
The opposite benefit of going via a graphic designeris that the latter provides you an entire file with the SVGs, the brand, the icons and a tenet of his work in PDF format, which incorporates the reminder of the colours, the fonts used, the usual spacing, the setting state of affairs, layouts, format, and many others.
Ma conclusion…
Let’s discuss value now! This stays greater than cheap and it will depend on the wants and the designer. In any case, I like to recommend that you simply get a number of quotes, verify the portfolios of the graphic designers contacted and clearly outline your wants and needs.
To conclude, I do know at present that I’d now not develop a WordPress website with out calling on a graphic designer!
Don’t hesitate to let me know, within the feedback, what you consider this new brand. You want, you don’t like ? Say it to me !
Share the submit “For my WordPress, I name on a graphic designer!”
